Aim of the course: The key to effective communications and marketing is to know and understand your audience; the introduction to financial markets will help you achieve this.
This one day course is designed for people working in Investor Relations, corporate communications and financial PR who are new to the financial world. It will benefit anyone who is new to the role or to handling financial communications and does not have a financial background. It will be suitable for support staff as well as executives.
The course covers:
- Introduction to companies, board structure, relationship with shareholders and corporate governance
- What are financial markets and how do they work
- Who are the key participants in financial markets and what are investment principles
- How do stock markets work